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Track competitor creatives, pricing, and positioning the moment they move — then let your agents draft the counter-play before your rivals finish their stand-up.
Competitor A cut CPC bids 14% on branded terms
Competitor B launched 9 new UGC creatives
New entrant detected bidding on your keywords
Sentinel drafted a counter-play →
Most teams find out about a competitor’s move from a sales call or a slipping metric. The War Room puts the whole battlefield on one screen — and watches it for you, every minute.
iqads continuously ingests competitor ads, landing pages, pricing, and offers across search, social, and video — then maps them against your own share-of-voice so you always know where you actually stand.
Competitor A cut CPC bids 14% on branded terms
Competitor B launched 9 new UGC creatives
New entrant detected bidding on your keywords
Sentinel drafted a counter-play →
Set the thresholds that matter to your business. When a rival drops bids, floods a channel, or changes a headline, the Sentinel agent flags it instantly and drafts a recommended response you can ship in a click.
Add competitors and the keywords, domains, and channels you want watched.
Agents monitor creatives, spend signals, pricing, and positioning around the clock.
Material moves surface as scored alerts with full context and history.
Approve the Sentinel’s drafted response — or let it run on autopilot.
A searchable, deduplicated library of every competitor ad, refreshed continuously.
Detect discounts, bundles, and offer changes the moment they go live.
Search, Meta, TikTok, YouTube, and display — watched in one place.
Benchmark your presence against the field across five dimensions.
Get warned the instant a new player bids on your branded terms.
Replay any rival’s strategy over time to predict their next move.
Faster competitor-move detection
Average time-to-counter
Channel coverage, zero scraping
Dimensions of share-of-voice
Illustrative figures from pilot deployments. Your results will vary.
“The War Room flagged a competitor’s pricing move before our account managers even saw it. We reacted same-day instead of next quarter.”
iqads aggregates from public ad libraries, search results, and page monitoring — no credentials or scraping of private data required.
Material changes typically surface within minutes of going live, scored by severity so you triage what matters.
Yes. The Sentinel agent drafts counter-creatives and bid changes; you choose copilot (approve each) or autopilot (within guardrails).
Search, Meta, TikTok, YouTube, and display, with new sources added continuously.
Put the whole battlefield on one screen and let your agents move first.